Laura McGovern Creative (Art Director)

ABOUT

Adland Gal was part of an integrated campaign we devised for the repositioning of LowLow in the UK and Ireland. We utilised social media as a place to start a discussion, the campaign was not to be passive but aimed to generate talk, and challenge the clichés within diet food advertising. We developed a Facebook app where you could create your own parody print ads further poking fun and highlighting the unrealistic representation of women in these ads. Adland Gal reached over 2.3 million views in a couple of weeks and has gained international praise and recognition.

MADEIT CREDITS

  • Kerry FoodsClient
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