Laura McGovern
Creative (Art Director)
ABOUT
Coors Light wanted to move the brand on from daytime / occasional drinking to be part of pub / nightlife culture. While still maintaining the Rocky Mountain cues we moved to action indoors, and put a few friendly hipsters between one man and his pint.
Directed by Bafta winning comedy director Damien O'Donnell, produced by Russell Curran Productions, it was shot in a purpose build bar in Manchester. The cast taught us the dance moves at the wrap party, thankfully that footage has mysteriously vanished.
Back to Coors Light project
Antonio José Ordonez
Digital Illustrator and animator 2d
Spain
Al
Director, Al
United Kingdom
Owen Bailey
Senior Digital Marketing Optimisation, KPMG
United Kingdom