ABOUT

Cars don't feel things the way humans do, that is why the AA insures the person and not the car. Led by the TV creative we shot a bank of photos that depict moments of joy, elation and freedom to support the campaign. All images were shot on location in the Czech Republic.

For the business cards each member of staff can chose their own image from a selection of 5.

The final two images were not used in the end but I really love them and so they have been included here for that reason, they were not purchased to be used in the final suite.