ABOUT

This project was created as my degree show project for NCAD, Dublin. The brief stipulated the development of a name, logo, visual identity and packaging design for Superquinn Stores. The project proposed the re-branding of the existing Superquinn own range to incorporate positive messages and 'pick me ups' so as to bring happy thoughts and optimism into customers homes during the hard economic times we all face today. The logo incorporates Superquinn's logo so that the range is in keeping with the existing identity.