ABOUT

I was tasked with creating engaging, witty content for a new audience not yet targeted by the Recycle now campaign, using the theme of recycling in the bathroom. I worked with the internal research team to gather cogent data to use, and approached a number of high profile print and digital publications over a series of months. These efforts, and the creation of high quality varied content in the form of listicles, blogs and articles, lead to national publications in Sunday Times Style and Yours Magazine, several beauty blogs and the Huffington Post.