ABOUT

Complete redesign of Valentine's branding within the store. Brief was to keep it fairly simple but to design something the store had never had before. Needed to be designed to sit well with stock and within the different areas and ticketing formats that would be used per department. Also needed to be a design easily transferred into a banner format to hang from the ceiling.
I wanted a slightly vintage feel but with a more contemporary twist and used engraved print images as inspiration for the heart. Originally the lines on the heart were straight but I decided to hand draw them in the end to give a softer finish.