About me

Since I was at school, I have had a love of writing and took both of my English GCSEs (Language and Literature) a year early, achieving A grades in both. At this time, I was also the student editor of the school magazine. I then took English Literature A-Level, gaining an A grade and went on to gain a BA Hons in Drama from the University of Hull and an M.A. in Applied Theatre from the University of Manchester.

I currently work at Avon Cosmetics Ltd as a Copywriter, writing creative copy for printed Avon customer brochures (produced every 3 weeks) for Western Europe, the Middle East and Africa. This involves working to briefs alongside Art Directors, to produce brochure spreads featuring long and short advertising copy for the Skincare, Fragrance, Home, Fitness, PR / Charity (Avon Breast Cancer Crusade and Domestic Violence), Kids and Sale categories. I am currently the sole copywriter for the ‘Hello Tomorrow' Representative magazine (also produced every 3 weeks), which has a more journalistic style with a large amount of editorial content and requires me to carry out interviews and invent new regular features or one-off articles. I have also produced ad hoc copy for seasonal / overseas flyers, Representative incentive programmes and other categories, as well as creating product / range names and producing succinct product copy.

During my time working as a copywriter, my experience also includes writing promotional copy for print (catalogue publications and flyers) and online (e-newsletters, customer and affiliate emails, the web and SEO work) across the retail sector for Blacks, Millets and Homebase.

Whilst at Blacks Leisure Group, I wrote innovative advertising web product descriptions for Blacks and Millets, with an emphasis on SEO keywords, and also SEO-friendly online page text to help boost Google rankings. I also composed news-style long copy articles for the customer monthly newsletters.

I have worked for Homebase three times, initially as a print copywriter in the Publications department, where I worked on the Big Book of Furniture & Furnishings Catalogue and two brochures, creating advertising copy and product synopses. Following this, I worked in their e-commerce sector as a Content & Marketing Executive. In this role I created and edited online copy and proofread all new web pages. My most recent work with Homebase involved generating copy templates, to ensure quality, clarity and consistency across their website, and co-producing a copy guide for the e-commerce area of the Homebase brand.

I have a genuine passion for writing, a good eye for detail and am familiar with working to tight deadlines and restricted word limits. I am enthusiastic and hard-working, educated to postgraduate level and a good team player. I'm also adaptable, highly creative and able to embrace a company's tone of voice and write persuasive, informative copy for a range of media to achieve marketing objectives and suit diverse target audiences, whilst retaining brand identity.

My writing and editing experience extends across a variety of media within the retail sector and I am keen to keep extending my versatility and to develop my knowledge and skills in this any way I can.