ABOUT

In 2024 Lewis Hamilton shocked the world and announced his departure from Mercedes. He had driven the team’s fan base to its highest point in history and they stood to lose their greatest draw. Our campaign, Every Dream Needs a Team, shifted the narrative and transformed Hamilton’s departure into a win instead of a loss. In a sport known for speed and statistics, we told an emotional story about a team where dreams come true and made the greatest drive of all time feel so loved, he shed tears.