Laura Mival Brand Executive


"Cheese dreams", blended live action, puppetry and CGI in order to recreate its consumers’ dreams.

The concept is based on the idea that cheese gives people more vivid dreams.

Created by Above+Beyond, the campaign launched with a hero film depicting one customer’s dream of a restaurant in the clouds, a pirate and talking food.

Date created: April 2018 2018-04-01T00:00:00+0100
Date published: 6 June 2019 2019-06-06T10:01:18+0100


  • Pilgrims ChoiceClient
Project featured: on 7th June 2019

Cheese Dreams

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