ABOUT

Conceptualising and art directing the highly anticipated Booths Christmas Food to Order Book for the past 6 years has been by far the most rewarding experience to date. People, Product and Place have been the core values in providing the very best of the offering at Christmas time and this carried through to the design of the book and entire Marketing campaign end to end each year.

My primary role has been to conceptualise, design, art direct the photography and lead on the creation of each book. My team and I have also generated the marketing campaign to support each Christmas book over the last 6 years. Year on year, the sales continue to increase and the engagement with the book is increasingly positive.