ABOUT

Post Pandemic, Booths made a conscious decision to create a new range of own-label recipe boxes designed to make scratch cooking straightforward, including a range of recipe kits that include classic family favourites to adventurous cuisines. Our task was to create a strong sub brand to market the collection, with attractive photography and a compelling campaign to drive sales. An iconic brand mark was established with a bold yet brand cohesive colour palette, and photography styling to attract.

A full marketing campaign was generated and an advertising strategy implemented to drive sales. The recipe boxes retailed in store and online for click and collect services and the sales were initially strong.

After the launch of the Booths own range recipe boxes, Booths joined forces with multi-Michelin star chef Simon Rogan to create a range of unique and seasonally inspired recipe boxes. These creative boxes were designed with the home cook in mind using seasonally inspired ingredients, locally sourced where possible. The menus were to change in time with the seasons and contain the very best ingredients personally chosen by Simon Rogan’s team of chefs from Booths trusted producers.

The branding and photography styling were to synergise between the two and the ultimate aim was to encourage the home cook to create deliciously tasty meals in the comfort of their own kitchens. A fantastic addition to the ‘Let’s Cook’ range!