Laura Hemphill Creative Designer

ABOUT

None other than a fabulous way to mark such a momentous occasion in food retail than to to mark 175 years in business. Highlighting all the best of Booths seasonal produce, homemade recipes from our own families and great supplier and celebrity chef partnerships. A book designed in house from cover to cover by the fabulous marketing team at Booths, filled with beautifully styled recipes and fabulous storytelling from across the decades. A wonderful addition to the kitchen bookshelf!

I lead on the creative direction of the full book with my design and artwork team supporting with executing the photography styling, art direction and final print ahead of launch. A full marketing campaign was also generated to support the book launch.

The book was so well received and sold well with cardholders receiving an initial discount. The book still continues to reach good sales and engage with customers, colleagues and suppliers over a year on since it's launch.

MADEIT CREDITS

Who liked - A cookbook to commemorate 175 years in food retail