Laura Esteves Creative Vice President

ABOUT

To launch Consul's new Microwave with its new Pizza Heating technology, we tapped into a cultural phenomenon: yesterday's pizza.
To get awareness and drive sales we opened a chain of Pizzerias. We partnered with 20 Pizzerias in Brazil and converted them into “Consul Microwave’s Pizzeria Di Yesterday”
For two weeks “Consul Microwave’s Pizzeria Di Yesterday” opened for breakfast serving their pizzas baked on the night before and reheated using the new Microwaves. A product demo that came with an offer: Buy the New Consul Microwave right here with 30% off and enjoy Yesterday’s Pizza at Home.

MADEIT CREDITS

  • WhirlpoolClient
  • Anna FerrazAgency Producer
  • Arthur MourãoArt Director
  • Bruno AnibalCreative Director
  • Caio RodriguesAgency Producer
  • Caio ZucchiCreative Director
  • Cleber PereiraCreative Director
  • Diego GuerhardtCreative Director
  • Felipe ReviteCreative Director
  • Filipe RosadoCreative Director
  • Filippe PachecoCopywriter
  • Gustavo MoraesCopywriter
  • Guzera AlvesExecutive Creative Director
  • Icaro DoriaChief Creative Officer
  • Isabel XimenesAgency Producer
  • Jess ThomazAgency Producer
  • Lindsay De OliveiraAgency Producer
  • Maressa AucelliAgency Producer
  • Pedro RosadasCreative Director
  • Sthefany NascimentoAgency Producer
  • Thomaz MaksudArt Director
  • Vini CuriCreative Director
  • * Nina LucatoExecutive Creative Director
  • * D&AD
  • * Laura EstevesCreative Vice President
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Annual 2022 JudgeOOH Contributor:

Laura Esteves has been a Contributor since 25th November 2015.

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Pizzeria Di Yesterday

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