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WALLPAPER. POSITIVE AGREEMENTS.

As a quick reminder, color is used to evoke emotion and express personality. It stimulates brand association and accelerates differentiation. When talking about branding, is in the sequence of visual perception, the brain reads color after it read it as a shape and before it reads content.
This basically means that the order in which a potential customer is going to decode what your brand is saying, the fact that it is. Use color to facilitate recognition and build brand equity.

About 60% of our decision to buy products will be based on color.

Purple is the color of power and status. It brings wisdom to a brand, certain superiority versus other brands in the market.

Red is the color of excitement, passion, and boldness. It is the color most associated to daring, pioneer and aggressive brands.

Yellow is used for optimism. It transmits clarity and warmth.

Green is associated with peace and it's used by brands who focus on growth, be it personal growth or otherwise, or health like Tropicana or Starbucks.

Blue will be understood first as a brand that is strong, dependable, trustworthy and professionalism.

Black is a balance and control. This is Honda, New York Times, Nike, even Apple.

It requires creative but also disciplined and a strategic approach that helps you come up with the best most appropriate option.