ABOUT

Naming, Brand & Normative Brand Manual. (SPANISH).
Some stages in the creative process:
* Setting the task
* User research
* Marketing research
* Creative search (Here I¨ve created my own theorie and practice named "IDEA GENERATION IN DISMOUNT)
* Choice of style direction
* Choice of color palette
* Testing in different sizes and environments
* Creating a style guide setting right and wrong cases of logo use, etc.