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Naming, Brand (and Point of difference) & Brand manual. (SPANISH)

SUMMARY:
Stellian Emotional Reminder: Naming and point of difference: Because it was the result of deep research their own customers and those of their competitors to understand their needs and desires, passions and empathy maps, interviews, etc, to identifying what is distinctive about the product. All of those things working together. It was transformative.

STATEMENT:
Declared that Stellian has the clear intention of emphasizing the human-nature relationship by rescuing its natural aromas and be an experience with memorable fragrances. To perfume and affect sillage and projection, among other things. Extracting the essences of the same flowers or plants, from the forest, from the mountains, near a lake or at the base of a hill and turning them into drops of essences that are then formulated in their exclusive aromas to reflect in a more pure way the essence and its significance. Reaffirm yourself, show off, express yourself, identify yourself, are qualities of the person who choose us, and we address them.

There is a clear perceived sophistication in each blend. That it is invincible.
Fragrances by Stellian generate that energy that you want to feel again.
It is an encounter with the essence. It is an emotional reminder.
Creates a unique emotional connection with the person who uses it and those around them, manages to capture a memorable social experience. The heart of Stellian is the power of its aromas and the intense quality. It carries like a special wake that is vividly differentiated between people. It is a multi-sensory stimulation.

TARGET: SEGMENTATION:
Mostly women between 45 to 55 years old. Medium to high socioeconomic level. Projecting a level ABC1. Experimenters and Doers: These consumers include groups referred to as Consumers driven by a desire for social or physical activity, variety, and risk taking are primarily motivated by self-expression.

Use behavior:
- Perfume is for me: A complement, a way to show my personality, for certain moments, essential for every morning, to appear more mysterious, I love it, to seduce, to captivate, so that they know me, at all times, just at short distance.
- The use of perfume gave rise to beautiful, pure and exciting moments.
- The power of memory that makes you evoke special moments, that's why they also have a
impact on the attitude that you transmit once you spray the perfume, since you associate it with an idea, a memory or an emotion.