ABOUT

Lookbook.
BRAND SYSTEM. IDENTIFIERS.
Fundamentals: Brand identity. Manage branding:
Because are the most creative of all the elements of the brand house and that's the one that requires specific creative skills.
Brand identity refers to the physical form too of the brand's personality. The unique way the brand's expresses itself, it's look and feel, the sound, the taste, the smell in Branding.

We use a brand identity system (look at identifiers. The symbols in colours) to provide clear and enduring guidelines for a brand that ensure a unique, yet consistent brand experience across all communications. Be it product, packaging, equipment, retail, digital, licensing activities, look books, so on.
Brand identity standards are an ongoing commitment by a brand to maintain authenticity of the brand and help build and sustain its equity through time.
Brand esteem: `It doesn’t matter if you make it, it matters that you tried`. Powerful words.

Brand identity means creative ideas but creative is not the strategy, is the execution.
It is the process involved in creating a unique image for a brand in consumers' minds.

Establish a significant and differentiate a presence in the market that attracts new customers and retains loyal ones.
Brand identity ensures the brand design encompasses just so much more than a logo.
It is intended to present the core idea of a brand with impact, brevity and immediacy.

Looking at the parts, the brand identity that are mostly related to design including logos, corporate colours, layouts, names, symbols, identifiers, etc. That is all those elements that represent a brand as a `symbol`. Other parts of brand identity will focus on communications on pack or advertising or public relations and other product-related activities.

We have to first understand the main touch points that can form such a system:
These touch points include typography, colours, layout, photography and illustrations, etc.
All of these different touch points are working together, I refer to as a brand's look and feel, but they not only bring the brand to life.
It refers to the probability of a consumer noticing, recognising, and thinking of your brand in a given buying situation.
Brands are making themselves easier to be accessed in consumer memories in more buying situations, almost owning a buying situation.
The way to increase mental availability is to create distinctive assets.

Get noticed properly, and refresh brand make memories, and be consistent. In all of these, brand identity played a huge role.