ABOUT

This is a summary about the background of Naming creation (IN SPANISH).
Born a new name of brand. A new dream come true. What responsibility!.
This document is part of the ·cuisine· that contains different aspects that I worked in order to create the name of Big Ferreyra Pub in Buenos Aires.

Start to understanding what the brand, product, target, competence, demographic aspect, behavioural aspects, history, etc. I mean ·the soldiers to care of the identity along its life· Is the essence of good naming.
This kind of comprehension is THE KEY that makes the idea unique to conquer the heart all over the world and the useful life of the financial asset .THE NAME. THE BRAND.
Creativity is an important aspect but is the execution and should serve the strategy on branding too. Adv campaigns should consistently deliver on the point of difference.