ABOUT

It is a Landing Page Design. It seem to be a common piece of digital design but look....

It is started with that...
How do we fixing the last Landing page?
The last one was a part of a serie of four design (by different designers) with full of text, images, photos and so on and we asked...
What if?. In order to come across to the other side of bridge and find different result to inpire people to act, understanding their needs and interests..

We said, well, in positive association with skateholders and the director´s Sonfient we created a set of interesting discussions and brainstormings those were began to emerge in advance.
DESIGNED NOT FOR BUT WITH AND BY.

Digging deep into seniors behaviours, needs, wishes, etc. Using observation and interviewing (BUT ACTIVE INVOLVEMENT AND ETNOGRAPHIC RESEARCH TO COCREATE) to incorporate different customers and skateholders perspectives to identify the elderly clients living experiences in parties events try and get at their unarticulated needs to guide our effort to make different New Landing Page.
It was a challenge!. Co-creation was generated with waiters, chefs, guest, etc. The different conditions got us the new vision about, color, photos, etc and then the Wow! emerge.
Involve only one more concrete and clear design showed them exactly what they want to see and feel about The Landing Page, in level of experimentation, the results proved much more satisfaction and motivated, reflect aspiration to the real people.