ABOUT

BEHING THE SCENE:
This opportunity is about a HUMAN-CENTERED project: Could we use the powerful insights through the network to increase engagement into the DB classes?

It is about empowering people to build the habits and skills (team) that will allow them to quickly respond to change.

It is about Deep understanding (customers) to realize what is hidden or nobody realized what happens in the Dance Boom classes about the systematic poor interest and participation.

To find the REAL BEST SOLUTION and to make efficient our effort, was crucial and accurate have Deep and natural empathy with holistic vision (that help us go beyond the problem), deep repertoire, deep mindset, deep DESIGN ARSENAL like a Scania's fleet of traveling at the speed of light; this is NOT a linear "process" it is NOT a process to!!. Is all about knowing how! The strategy. Require courage, innovation and creativity too. To perceive clearly the Penetration.
Passion enables courage! Dream big, do something bigger than you!

Internally, we have had to take consensus agreements to ¨work visually¨ (design criteria) in co-creation, sketching, storytelling, IDEA CREATION BY PEELING AN ONION (I´VE CREATED THAT THEORY) take Creatives interviewees (into the classes we created a list of familiar sounds and we examined their reactions, attitude, etc) , Journey, a random Collages (previously, we ask to people 4/5), Sticks, a short Mind mapping, Prototypes, Experiments and think about NONVERBAL ways. EXAMPLES IN SKETCHES.
We needed to explore the dimension in 360* in order to envision the future ("Arouse in the other person an eager want." by Dale Carnegie Training) because there was many unknowns and PAST DATA that is unlikely to help us. BUT there is a little relevant data to analyze that help us.
Then when the ideas meet the specific customer´s needs (another tone of voice and change the language about their benefits thanks to dance), into the LEARNING LAUNCH PROCESS (with small experiments), we meet our goals, faster and more cheaply.

As a part of the "process" in progress, we have invited the stakeholders (those wait to be made present), in order to make them feel the sense of discovery as they unfold. In DESIGN THINKING there are a lot of ways to build possibilities like this into every step.

Shared purpose. Ex: One of the most powerful creative tools that we created was each Mind-Map (important, connect, relationship, etc, concepts).

THE SOLUTION:
All communications were on digital and prints.
Not only did we resolve THE BIG problem but discover the intrinsic motivations! that motivate them to continue in the classes with passion. We also created a new fan space that they were looking for with great eagerness and were not properly listened to. THE CO-DANCING: Classes with friends. Sound like you. As like you.