ABOUT

Leandro (The client) said to me:
- I don't want a common business card, I want to involve the people in it.
... a moment of uncertainty to think, then...
... like a sponge that I said:
- Yes, just do it! Empathise with his needs, I think visually. It is about people, not just only about him.
What´s if?... then, we discovered a joke about and decided to make concrete value creation. Curiosity. That is why the people find his magic. The last business card was inefficient and ambiguous; those were ideal conditions to make a change.

Thinking in a non verbal way, this business card* becomes a new perception of his magic that shows how to make a smile while looking at the simple and powerful card presentation.
It was understandable and memorable for everybody.

*Two version of back.