ABOUT

The question is....What role does our brand play in the environment?
Brand is always an articulation of our strategy (Business, Brand, Behavior) so that the brand image is also importantly represented in the minds people/customers it is a big part on THEIR DYNAMIC JOURNEY.
FROM LEARNING ABOUT OUR OFFERINGS TO THEM. Not selling or Making but DESIGNING AND DELIVERING that is differentiated experiences.
Our job (team) was being to enhance the brand imagen by elevating positive associations. Prestige. Exclusive. Unique.

That environment is so competitive and the brands are so similar each other. Competition has really commoditized industries. Is so difficult to actually differentiate the product or service each other in front of people to buy ours that we must do a job of excellence in the mind consumer to make the build a brand experience itself.

THE BRAND IS NOT JUST THE ICING ON THE CAKE, IS 'SOMETHING' INSIDE:

Branding. Boutique category. (SPANISH).
Brochures Stellian Fragrances.
Paper Tube with poster.
Signboard.
Instagram post.
Reference material for perfumers.
Classic Perfum Category.