ABOUT

Problem-solving: SLOGAN with Design Thinking methodology.
I JUST WORKED ON NAMING (ACCURATELY IN POINT OF DIFFERENCE) NOT LOOK & FEEL.
I started with questions: Does it communicate the essence of the brand is trying to convey? In what ways? What type of point of difference is it?, Why do they really do? Why do they love?, Etc. To exploring that, we created a serie of creative interviewees, like a collages of images (that symbolize their perception of being healthy activities), crafts, dismount (IT IS THE THEORY I'VE CREATED), etc... The result was that!
Becoming a purpose brand with slogan that we can achieve and resolve the main question because it was depend on certain customers behavoir.

I'M NOT WORKED ON LOOK & FEEL. But in this case I worked on Purpose of value to increase brand recognition in the brand name´s part and open minds to easier to be accessed in consumer memories in more buying situations, almost owning a buying situation. Because of memories are intense experiences about our perception:

POINT OF DIFFERENCE:
AFTER: The protagonist is you.
BEFORE: Be the protagonist, it depends on you.
THERE IS MORE....
...ALSO, WE CREATED A NEW TYPE OF FAN NAMED BOOMDANCERS. So creative!! So useful!!

It express the real values and the ambitions of the brand that it encapsulates its very DNA.
It REALLY involves the target. The concept was reflect compromise the target. It is the result of brand strategy. The journey to purposeful. THE WHY.
To help businesses grow and keep better brands. Rooted in truth, purpose takes root. Creating for other employees and customers the power to enact it. Purpose is for every day to infinitive long-life the brand. Is refreshingly, influential and consistent by brief, research, segmentation, brand house and so on.