ABOUT

The Ocean Cookbook contains 36 sustainable fish recipes, each from a different country to make people aware of consuming sustainable products.

This book was part of a year campaign with the aim of making people aware of the MSC blue label and its sustainable approach.

The campaign was directed to adults but also children so I designed a recipe book for both targets and all the social assets needed to run the campaign. I created templates so regions could use and translate and adapt it when needed for their needs and goals.