Laura Coppolaro Senior Illustrator & Graphic Designer

ABOUT

The brief was to create a bespoke piece for the Roald Dahl Story Company’s annual seasonal gift to key contacts of the company as a thank you for all of their support in 2023. The recipients ranged from partners and stakeholders, to esteemed Hollywood directors and actors. The gift should be themed to ‘Charlie and the Chocolate Factory’, to celebrate the release of the new film, ‘Wonka’.

The illustration is a limited edition riso print, which sat within a bespoke die-cut card. Storytelling is present throughout the package and print itself, to capture the anticipation and wonder that Charlie feels when approaching the factory. Carefully selected inks reflect the hero colours of the characters and Wonka’s delicious inventions.

The illustration was drawn in Fresco and artworked in Photoshop. Each print went through a testing process to check the selection and density of colour that would best convey both the visual itself and the concept. It was riso printed on Alga Carta paper, which is made from overabundant algae to help marine environments. Each print is hand-numbered in pencil.

Who pooled - Journey to the Chocolate Factory