About me

A champion of strategic thinking and daring integrated ideas, I've led campaigns for numerous amazing brands, including Skittles, Courvoisier, Wall's Ice Cream, Corona, The Children's Society, Snickers, Sony, Halifax, Extra, Lego and Coca-Cola.

Currently Executive Creative Director for Europe at We Are Alexander, I've been lucky enough to work as a copywriter, structural packaging designer, retail designer and art director in the UK, USA and Canada, specialising in 360° thinking that transforms brands.

Proudest moments include leading Skittles' award-winning digital experiential campaign; launching Lanson Champagne's biggest UK advertising campaign; rejuvenating the Hubba Bubba brand through social media; writing for Sony Ericsson's Night Tennis project; designing packaging for numerous global alcohol brands; creating Wall's Ice Cream's global pop-up store; and, before WAA, proudly building a creative department with a true 50/50 gender balance.

A true believer in nurturing, encouraging and supporting creative thinking, I developed the Skittles 'Book of Awesome' as an agency initiative to help junior creatives develop their skills, and also established the drop-in brainstorming sessions which helped come up with the much-copied 'most liked 'Like' button' on Facebook.

I regularly mentor creatives of all levels as part of the She Says scheme, have been an awards judge, and write client training sessions on the importance of creativity for all.

Work
Articles
Achievements
Activity

Laura's achievements

Judging

Laura Auchterlonie has sat on the Creativepool Annual jury.

Annual 2019 Judge Integrated

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