ABOUT

Laundry was tasked with conceptualizing and executing the Main On End title sequence for the third installment of the popular Now You See Me film franchise. The creative direction chosen was to be an extension of the magic itself. The visual development process involved a series of experiments and iterations exploring typography, transitions, timing, and illusion. The key insight: the titles shouldn’t introduce the magic show, they should be the magic show. Each credit was designed as its own trick, misdirection, or reveal, transforming familiar title mechanics into moments of surprise for the audience.