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The bay doors open to reveal a futuristic war zone as a gigantic Covenant Arbiter and Master Chief tower over the streets of New York City! Laundry partnered with Paramount+ to promote the Season 2 release of Halo. What better way to get fans excited for a returning series than to make them feel like part of the action? We bridged the epic sci-fi world of Halo with our own utilizing the huge multi-plane Silvercast screens in Times Square. These high-tech canvases allow for exciting opportunities to create a more immersive experience for audiences. OOH media is evolving in ways that seek to break the confines of a single rectangular frame. You know Laundry is going to be there to help keep pushing those boundaries!