ABOUT

FAB is a concept proposal presented by LASHEEN to one of our clients in the hair products’ market.
FAB come from FABULOUS.
The black and red colors were strong brand equities that we want to express to the target clients from mid-age segment.
LASHEEN also knew that the brand mark need to become a dynamic shorthand that resonated with the target audience, with taking in mind how to introduce reliability and trustworthiness .