ABOUT

ASOS forecast that more neutral tones would lter into clothing colour choices and wanted to launch this to the male customer.
I collaborated with another designer to concept, brand, create and produce all the assets that we would need to introduce this on site and across social media. We kept the aesthetic playful but still fashion forward, so the customer could easily identify with the trend, as well as producing an informative and surreal video to explain the colours and how to wear them.