ABOUT

I worked on updating the design and creative style guide for how the online model content should be shot for the ASOS Stylefeed.
The idea was to make it the article imagery more similar to a lookbook - thereby shooting each look with a full length and a crop to allow the customer to see more of the product. We also wanted to link the aesthetic in with the ASOS ‘How to Style’ videos by making the lighting and background similar, as well as allowing more of the models personality to come through.