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After 10 years with the same agency, INC Research asked the incumbent, Langland, to pitch again for the business. Unusually, we kept the business and the result of which was a new global campaign to position INC Research as a partner company for all clinical trial needs. Directed by David Masters, a beautifully shot film encapsulates what INC do, demonstrating the global nature of their business offering. This was launched at the same time as a brand new website and supported by an integrated campaign that reached thousands of new business leads across the world.