ABOUT

Landscape has partnered with Sharebite, the leading corporate food benefits platform, to create an identity that takes a new twist on an increasingly popular employment perk. Made up of vibrant colors, joyful original animations, and FOMO-inducing photography of office lunches, the new brand expresses the power of free meals at work to fuel productivity, creativity, and culture.

Sharebite is the most powerful food ordering platform designed for today’s hybrid workforce—whether they’re onsite, remote, or global. The new brand we’ve created for Sharebite expresses that flexible and forward-thinking proposition, and brings to life the vibrant and dynamic attitude of the Sharebite team.

Integral to Sharebite’s operation is a mission-led approach—every order placed through the platform results in a donation made to combat food insecurity in local communities, via partnerships with Feeding America and City Harvest. To date, Sharebite has donated over 4.2 million meals. In 2021, Sharebite brought Landscape on board to create a new brand identity that would allow the company to build on its story, and elevate and articulate the company’s role in helping businesses and communities thrive through feel-good eating.

The new Sharebite identity captures the company’s ethos and proposition through a playful, optimistic, and people-first approach, leading with a new positioning statement developed in partnership with Landscape and Sharebite: “Good Food in Great Company.”

To support Sharebite’s evolved positioning, we delivered a visual identity that brings the idea of good food and good company to life through dynamic illustrations, photography, motion graphics, and an ownable new brand symbol and wordmark for Sharebite. Of particular note is the new symbol, which we designed to flex through motion—capturing Sharebite’s flexible proposition for companies with hybrid workers and the uniting joy of a shared meal.

Another notable visual transformation for Sharebite is the company’s evolution beyond its orange-toned color palette towards a vibrant, much wider-ranging palette—a brave choice. A lot of companies now feel like they need to own a single color to be distinct. It’s exciting to see them embrace this really dynamic, varied palette that tells a story of diversity and joy, which perfectly supports the underlying premise of the company itself.

Landscape also commissioned original illustration by Jaedoo Lee and photography by Arturo Torres and Rob Williamson to further capture Sharebite’s spirit visually.

Sharebite’s new brand by Landscape is now live across Sharebite’s website and all touchpoints.