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Our studio created a new brand identity for Positive Intelligence, a mental fitness program built on the tenets of the New York Times best-selling book, Positive Intelligence, by Stanford Lecturer Shirzad Chamine. Our job was to translate the program’s unique approach and methodology into a brand advantage that can build trust, differentiation, and a following. We worked with the Positive Intelligence team to define a system that could appeal broadly, communicate clearly, and be extended by their team as the business grows rapidly.

The evolved brand includes a comprehensive design system update including a new logo, messaging, illustration style, typography, and digital toolkit that come together across the program’s website, marketing touchpoints, and an updated app experience. The result is a brand system that captures both the approachability and the scientific foundation of this transformative program, and signals a powerful invitation to train your mind for positive change. In addition to a vibrant color palette that reflects both the positive potential of the methodology and the diversity of its many participants, energetic illustrations bring the narrative to life and show the effects positive intelligence can have on everyday life.

The evolved brand succeeds in orienting a diverse audience to the power of mental fitness. While the idea of strengthening your mind may be a new one – the value of this practice is powerful. Whether you’re investing in your own mental fitness, or the mental fitness of your entire team, Positive Intelligence offers an engaging and intriguing experience that can challenge, delight, and benefit participants - we’re proud to have played a role in bringing that to life through design.