ABOUT

Our primal instincts to love and need nurturing requires no explanation. But modern cultures don’t recognize the importance of caring for birth-parents after childbirth the way we have in the past. Which is why Lisa Chatham founded Cookma — a meal delivery service and product line for growing families that aims to inspire a cycle of deeper self care, rooted in Ayurvedic wisdom. Bridging a crucial gap in the parenting experience, Cookma’s approach focuses on the void that is left when the baby leaves the body and fills this space with nourishment and comfort.

Landscape worked closely with Lisa to develop a distinct brand identity and experience that captures her desire to provide holistic nutrition to families during this foundational time in life. Visually, the brand has been designed to exude warmth. An earthy color palette complemented by a system of radiating glows, timeless typography, tactile materials, and richly toned photography — elements that harmonize together to convey the feeling of inner warmth and joy Cookma seeks to nourish in these early, intimate moments of new parenthood.

The comprehensive engagement included packaging and design for an expansive line of food and bath products, robust educational materials that accompany the food delivery program, an ecommerce website, and an extensive library of photography. The new identity does not just articulate the vitality of Cookma’s service, but celebrates the unique postpartum period through warm, uplifting design.