ABOUT

Proudly renamed as LeShuttle, the brand has been reinvented for a new generation of travellers.

The idea driving the unique new identity focuses on travelling ‘Your Way’ – showcasing the freedom of travel that LeShuttle allows with so many departures each day and few of the restrictions of air travel. You can bring whatever you want and travel with whomever you want – even your pets.

The brand refresh began with the logo, an iconic wordmark which visually represents what sets LeShuttle apart – speed, efficiency and care. The wordmark has been crafted using a typographic image that imagines the journey of the traveller and incorporates the magic of entering and exiting the world's longest underwater tunnel.

The new look and feel utilises photography that has a user-generated feel, celebrating the travel experience unique to each passenger. The colour palette has moved away from the nationalistic identity. With black and white as a strong base electric lavender and aqua have been added to create a sense of innovation and optimism.

The essence of journeying ‘Your Way’ is only just getting started.

From billboard to train, app to uniform, the redesign will be implemented throughout LeShuttle’s brand and is part of a strategy to completely rethink the experience over the next decade.