ABOUT

Lynk & Co isn’t about more cars. It’s about making fewer cars by revolutionising how they fit into our lives - how we choose them, drive them, buy them and even if we buy them.
That means changing people’s minds, and that’s where FITCH comes in.
We started by changing how a car company can sound, look and behave, building a global brand from scratch, from the visual ID down to the wording on the warranty.
Then we went to work redefining automotive retail. We’ve done away with dealerships. Now there’s just a super-smart, super-simple online store supported by central brand stores in key locations and a roving roadshow popping up in 700 new sites every year.
We’ve also set a new standard of customer experience. Choosing a car is now as easy as choosing a phone. Like the cars themselves, everything about the brand is born digital, so buying one, borrowing one or even just subscribing to one is a matter of swipe-and-click. Book a Lynk & Co like an Airbnb. Share one like a playlist.
We set out to make cars better and to make them part of the solution, not part of the problem. Turning a whole industry upside down was just one of those things.