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Leader of the Pack.

We developed a new and balanced design system for a very complex brand hierarchy across the Kellogg’s snacks portfolio.

The refresh positions Kellogg's as the bold leader in snacking, reclaiming and reinforcing its iconic status while also celebrating each product.

Our latest work for Kellogg’s is a brand-new look for the snacks portfolio. Kellogg's iconic logo takes over the pack with a bold crop, unifying the range and proudly claiming the shelf, while the elevated product assets ensure easy navigation.

A bold crop of the masterbrand logo sits at the top of the new design of the Kellogg's snacks portfolio, with the powerbrands’ assets elevated and centred underneath to ensure strong product representation.

The bar, ripped open to reveal its contents, builds food appeal and on-the-go quality while optimising space on pack.