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When entrepreneur Charlie Thullier came to us he had an irresistible proposition; an ice cream that was both deliciously indulgent and good for you. The problem was he didn’t have a name or a brand for his miraculous creation.

Landor’s solution was a name that described the duality of the product, along with packaging that reflects the unbelievable dynamic of the contents.

Even before the product was ready for market, Charlie had advanced orders from some of Britain’s most established and respected retailers based on the distinctive identity, ready for a roll-out for Summer 2014.

Date created: October 2013 2013-10-01T00:00:00+0100
Date published: 30 January 2015 2015-01-30T16:56:53+0000

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Annual 2015 ShortlistGreed is GoodPackaging Project featured: on 3rd February 2015

Greed is Good

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