About me

With over 25 years of experience in the creative industry, I'm a seasoned Graphic Designer and Art Director with a passion for solving visual problems and telling brand stories that resonate. After a long and successful career in South Africa - where I led over 6,000 projects and maintained a 98% client re-order rate - I've brought my skills to New Zealand, eager to collaborate with new clients and contribute to the local creative landscape.
I specialise in branding, print and digital marketing, editorial design, and creative direction, offering end-to-end design solutions for businesses of all sizes. From high-profile corporates like De Beers, Barclays Africa and Saint-Gobain to universities, legal firms and non-profits, I've helped clients build consistent, compelling visual identities that align with their goals.
Highly organised, deadline-driven and deeply invested in the power of design, I bring a hands-on approach and a keen eye for detail to every project. Whether you're looking for a brand refresh, standout marketing materials or a creative partner who understands both strategy and craft - I'm ready to help.
Let's create something great together.

Work
Articles
Achievements
Activity

Lance's work

Barclays Winning Together Newspaper

Liberty Your Wealth Magazine

On the Fly Brand Development

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