ABOUT

The Task

BEKNOWN, a video production company specializing in YouTube and social media content, required a robust brand identity to distinguish itself in the digital landscape. The objective was to develop comprehensive brand guidelines ensuring visual and tonal consistency across digital platforms, including their website and social media, as well as printed materials.

The Solution

I developed a set of brand guidelines that encapsulated BEKNOWN’s vibrant and creative essence, defining their logo usage, color palette, typography, and dynamic tone of voice. The guidelines established a unified brand identity, seamlessly applied across digital platforms and printed materials, providing a versatile framework to ensure consistency across diverse video projects, digital campaigns, and physical collateral.