ABOUT

Self-negotiated brief to come up with a solution to improve uptake of cervical screening, and encourage/motivate women to book appointments. Women attending cervical screening is at a 20 year low; ‘Face Your Smear!’ is partnered with Public Health England’s ‘Cervical Screening Saves Lives’ campaign to encourage women to face the smear. Its aim is to educate women on the importance of cervical screening (smear test), and motivate/encourage to book regular appointments.