ABOUT

VODAFONE

Pitch/ Advertising, Activation, Experiential

Brief

How do you connect Formula 1 and Vodafone?

Vodafone is known for its consistent performance, why not celebrate performance at the world's most significant race event.

Solution

A copy line that is associated with performance, a event we all celebrate at. Design focus keeping the Rhombus and primarily red with a new introduction of a identity of F1, new colours create a striking, dynamic, impactful print work that stood out and could be seen from a distance.

Keeping it simple, bold. Having had extensive experience of working on past sporting events, simplicity is key.

Client retained their account and was recognised for a new area that they would not have been considered for previously.