ABOUT

Brief

Working with the abtl main image, which was not to our liking, somehow we had to make this work, so we reinvented the wheel, relating back to the consumer rather then taking such a literal stance on this approach as the all had done.
Sometimes as a creative you just have to find solutions for this to work.
So I decided what better way to launch a new product but to get the consumers engaged, lets give them promotion that would entice them.

Clear your mind was born after all green tea has proven to clear your mind, so lets empty ours and win a years mortgage, bills, free holiday.

A activation campaign was born, won the client.