ABOUT

To talk about the origins, we go back to 1918, when Jose María Gómez Mira , founder and creator of the family business, began this journey through the senses with the El Aeroplano brand . A coloring that has provided aroma to dishes for more than a century. More than 100 years and 3 generations have built what is now El Avión, a project that continues to maintain quality standards and whose objective is to add character to dishes. Their roadmap has always been guided by experience and technology. The transfer of "know-how" generation after generation, innovation and knowledge of the market, have turned El Avion into a leading company in the sector. At EL AVION LAB is where their latest novelty is born: El Avion seasonings.
At EL AVION LAB, they reinvented themselves and launched their new line of seasonings. Mixtures of natural products that will give more flavor to dishes. And is here where we apply our expertise:

WORK DELIVERED:
- Branding & Identity
- Packaging Design & Application
- Illustration

OLD MEETS NEW - IT'S ALL IN THE BRANDING
Seasonings are incorporated into everyday foods. While spices and seasonings continues to trend and deliver some incredible tastes, we felt that it’s time to take a stylistic step back and remember when all started.
Graphically speaking, the design invokes a feeling of nostalgia with vintage typography and illustration, perfectly snuggles within new lockup. The style remains timeless just as does the use of El Avión key ingredients.
Colours, illustration and typography bring modern relevance to the brand while still paying a nod to classic glass jar styles.