About me

SENIOR BUSINESS EXECUTIVE, BRAND AND STRATEGY ADVISOR - 28 years in marketing, strategy, brand building, business development and general management in multi-national companies; mainly in B2C, telecommunications, consumer goods and retail.

MARKETING LEADER- "Best Marketing Person" of Turkey in 2009; "Women to Watch" award for Marketing in 2014; Among "Top 100 Influencers" in global Creativepool Annual 2018; Global CMO at pladis ; 10 years experience as Executive Board Member of the Advertisers' Association and the Advertising Self-regulatory Body in Turkey; Member of World Federation of Advertisers (WFA); Instructor at Bilgi University, Istanbul, teaching strategic brand management.

INDEPENDENT BOARD DIRECTOR - Independent Board member at various companies in Turkey, CIS countries and Europe; Certificates from INSEAD International Directors Program and "More Women on Boards" program in Turkey

Active Member of Women Organizations- Founding member of YKKD (Association of Women on Boards in Turkey); member of IWF (International Women Forum), WCD (Women Corporate Directors), KAYAK (Keiretsu Forum Kadın Yatırımcı Kolu)

MENTOR - Mentoring leader women in "More Women on Boards" program in Turkey and Director Mentoring Programme at INSEAD INSights 2020.

Author of the book "Karar Verdim" in Turkish, a memoir and personal development book on decision making.

Also an angel investor in 6 technology companies in USA and Turkey.


Women to Watch Award for Marketing 2014 / Fark Yaratan Kadınlar Pazarlama Ödülü 2014 honor dateDec 2014  honor issuerAdvertising

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Looking for work
Top 100 Influencer of the Year 2018Influencer of the Year
Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Junior, Middleweight, Senior, Director
Turkish, English
Creativepool member since 13 February 2018