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Brunch Junkie: Brand Strategy, Visual Identity & Packaging Design by Lala Pashayeva

A full brand system designed from the ground up for Brunch Junkie, a premium small-batch artisan syrup brand born in Denver, Colorado. This project covers brand strategy, visual identity, and packaging design for a bold, fruit-forward consumer product brand launching in the premium food and beverage market.

The scope included brand foundations, mission, vision and values, target audience research, competitor analysis, brand voice and personality guidelines, creative direction, logotype design, submark, colour palette, typography system, custom fruit illustration, and a complete packaging system across 3 SKUs in print-ready format with dielines.

The packaging design is built to perform on a farmers market table and on a grocery store shelf, shelf-ready, retail-level, and designed to scale as the brand grows.