Jitesh Ladva UX /​ Graphic /​ Digital Designer


U Patel Optometrist has been serving the locals of Witham for over 60 years. There database consist of people of a older age. Due to a database of a older generation the number of visitors to the store font had also decreased. Mr Patel needed to a different approach to ensure he was still able to serve the people of Witham.

To maintain the database and buisiness goals we decided home visits to the elderly would still give them the care that they have been recieving for the last 60 years. We decided to create a digital site that would enable users to fill up a form or request a call back for them to arrange a home visit.

My responsibilities included creating wireframes, personas, prototyping, and designing.