We wanted to raise mass awareness of the UK policy that currently restricts gay and bi men from donating blood unless they abstain from sex for 3 months – even if their blood is safe to use. We worked with FreedomToDonate, a pressure group who had been campaigning to change the law, but had struggled drive considerable support outside of the LGBTQ+ community. Armed with the insight that over the past 5 years, blood donations from men have fallen by 25%, we wanted to start a movement and drive action by providing a space for people to protest against this.


  • Barret HelandeCreative
  • Camilla YatesPlanning Director
  • James HudsonCreative Director
  • Joe RevensAgency Producer
  • Lottie WhiteProduction Designer
  • Neale HorriganExecutive Creative Director
  • Rhys HughesCreative
  • Rob GriffithsCreative Director
  • Rosie RobertsonAccount Director
  • * ChrisDesign Director
  • * ELVISIntegrated Agency
  • * Creative Circle

LADbible Group has been a Contributor since 27th March 2019.

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Blood Without Bias


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