ABOUT

After being involved with the DFuse production for last years IFA event in Berlin we were invited back to create an installation for the 2009 event with Labmeta and DFuse co-directing the video content. This year the event space was deep black with huge towers rising from the floor with multiple projection surfaces allowing us to send content in a complete 360 degree circle across the surfaces. To top it all this year we were to be the first creatives to work with the new sony make believe branding. Taking this tagline we created a black void where the dot from make believe would give birth to an organic bacterial like ecology of thoughts ideas and content all carefully synced to a beautiful 8.1 surround sound design by Andy Visser.